| The Nano effect |
Seldom does a product launch gather the type of hype like what surrounded Ratan Tata’s dream beauty the Rs 1 lakh Nano.
Middle class Indians looked at it gleefully, as finally here was the car they could afford – no more rain soaked journeys to office, no more fears of safety while coming back home late at night, Nano was like the ultimate wish that finally got granted.
On the other hand, the automotive industry looked at it with trepidation, wondering how could a car be sold at Rs 1 lakh and Tata still goes smiling to the bank?
Whatever may be the emotions, one thing was clear in everybody’s mind, Nano might be small in size but it represented a very big leap in India’s prowess in the manufacturing sector.
Although, the Nano was to roll out by Oct-Nov, but thanks to Mamata Banerjee and the Singur agitation, it is now expected to roll out in March ’09.
Nano may be late, but it will arrive for sure. After all Nano is too big a thing to go down in history unnoticed!
In pics: Smallest, cheapest car»
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