Khel Ratna awardees - boxer M.C. Mary Kom and wrestler Sushil Kumar - have been signed by the sports management company Infinity Optimal Solutions Pvt. Ltd. (IOS Sports) for four years.
|Last Updated: Sep 01, 2009, 11:32 PM IST|Source: Bureau
New Delhi: Khel Ratna awardees - boxer M.C. Mary Kom and wrestler Sushil Kumar - have been signed by the sports management company Infinity Optimal Solutions Pvt. Ltd. (IOS Sports) for four years.
As per the agreement, the company will coordinate their endorsements, media activities, rights, brand management and their overall growth as an athlete.Beijing Olympic bronze winning boxer Vijender Singh, who alongwith Mary Kom and Sushil received the Khel Ratna award last week, is already managed by IOS.
Sushil, who won the bronze medal in wrestling in the Beijing Olympics, said he is happy with his association with IOS.
"Now I can completely focus on my sport as there are experts to handle all my activities outside the ring," Sushil said in a statement Tuesday.
Mary Kom, the World No.1 female boxer and a four-time World Boxing Champion, echoed the sentiments.
"I am associated with Gold Quest, a trust which is supporting athletes for training. Now, IOS would be looking after my commercial interest. I feel that both these associations will help realise my dream of an Olympic Gold Medal in 2012," she said.
Neerav Tomar, chief operating officer of IOS Sports, said: "It gives me great pride and honour to have Mary Kom and Sushil associated with us. Our main focus is into Olympic Sports and other sports than cricket."
"We would be working towards positioning athletes as brands and target the right groups for endorsement, rights and licenses. We are happy that Sushil is already endorsing three brands Body Fuelz, Sahara and Eicher Tractors."
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.