Updated on Wednesday, July 01, 2009, 23:40 IST

New York, July 01: Bing, the new search engine from the Microsoft stable, has cornered little over one per cent US market share in June even as arch rival Google continued its domination.

With the launch of Bing in June, Microsoft has seen its American search market share climb to 8.23 per cent last month, according to the figures from internet data firm StatCounter.

In April, the US market pie of Microsoft stood at 7.21 per cent.

Google continued to hold the fort in the search market with a share of 78.48 per cent in June while that of rival Yahoo! touched 11.04 per cent during the same period.

However, the share of Google has come down marginally from April's 79.07 per cent.

"At first sight, a one per cent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive.

"Steady if not spectacular might be the best way to describe performance to date," StatCounter Chief Executive Officer Aodhan Cullen said.

Bing is widely seen as the latest offering from Microsoft aimed at challenging the dominance of Google in the search market.

In terms of weekly trends for June, Microsoft's (Bing, Live Search and MSN Search in total) market share peaked following the launch of Bing, at 9.21 per cent in the first week.

"But after falling away in the following two weeks it had staged a comeback in the last week in June to 8.45 per cent," the StatCounter said.

Data is based on an analysis of 1.316 billion search engine referring clicks (336 million from the US) which were collected from the StatCounter network of over three million websites.

Globally, Microsoft had a share of just 3.30 per cent in June as compared to 3.08 per cent in April. In June, Google had a market share of 89.80 per cent while Yahoo!'s touched 5.15 per cent.

Bureau Report