Updated on Saturday, March 17, 2007, 00:00 IST

New Delhi, March 17 : Global fast food major McDonalds Friday said it would pump in over Rs.30 million ($680,00) to boost up its delivery operations in India.

"We plan to invest close to Rs.30 million in enhancing McDelivery operations over the next 3 years," McDonalds India managing director Vikram Bakshi said at an event here while launching its all India home-delivery number.

According to Bakshi, McDelivery accounts for about five percent sales and with the introduction of its new all-India number it hopes to increase the growth rate to 25 percent.

McDonalds currently has 108 restaurants in India and it ventured in eastern India for the first time with the opening of an outlet early this month in Kolkata, where it has plans to invest Rs.1 billion for expansion.

Earlier, the company had announced that it would invest about Rs.4 billion for expansion in northern and eastern India and open 25 new restaurants by the end of 2007.

The new number launched is 66-000-666 that can be dialled from anywhere in India.

Bureau Report