Cookieman scouts for franchisees, aims pan-India presence
Updated on
Sunday, December 03, 2006, 00:00
IST

New Delhi, Dec 03: Australian Foods India Pvt Ltd,
the makers of cookie brand 'Cookieman', is scouting for
partners to expand its network, for which it will invest Rs 25
crore over the next five years.
"We are looking to expand our base specifically in the
north and west India through 100 per cent franchise retail
model. Over the next five years, the plan is to set up 75 new
franchisees in India," Australian Foods India president S B P
Pattabhi Rao told.
The cookie maker has a nine stores and 11 expresses,
which are smaller in size, mostly in south India and is now
focusing on tapping the market in the rest of the country.
Rao said the company would invest about Rs 25 crore for
the purpose, besides set up a manufacturing facility either in
Pune or Hyderabad which will add up to its existing dough
factory in Chennai.

To start with, the company would open three stores by
April 2007 in Mumbai, Ahmedabad and Kolkata at an investment
of Rs one crore. Along with major expansion over next 5 years,
the company would shortly open two more kiosks in the national
capital region and Mumbai.
Australian Foods is expecting a two-fold increase in
sales as a result of its expansion activities.
Rao said the company was looking at doubling revenues
figure by year ending March 2007, from the current level of
about of Rs five crore for the year ended March 2006.
Bureau Report