Zee News
India Edition |International Edition
July 5, 2009
         
Sonam is young, Aishwarya is old for international cosmetic brand L’oreal
Spicezee Bureau

Mumbai, Dec 22: After winning the hearts of many with her vivacity, Bollywood’s pretty lady, Sonam Kapoor, is now set to become the young face of the international cosmetic brand L’oreal. The ‘Saawariya’ girl recently signed her first endorsement as brand ambassador for L’oreal, making a mark on the international modelling network.

Although the ever so gorgeous Aishwarya Rai Bachchan, has been the brand’s face for years now, the organisation has been looking for a more youthful face to launch its new range of cosmetics. However, Ash hasn't been replaced and will continue to be the older face of L' Oreal representing a woman in her 30s, while Sonam will be the face of the younger generation.

A source reveals, "Sonam was signed for a huge amount commensurate with what the actresses of today like Kareena Kapoor and Priyanka Chopra are charging. The deal was brought about by celebrity management company, Atul Kasbekar's Bling."

And according to an insider, Sonam, who perfectly fits the brand, has already shot for her first ad which will be launched in January 2009.


Toolbox
aPrint this pages
Post Your Comment     |    aAlert Moderator
Your comment(s) on this article
just read mumbaimirror of 25th dec -sonu - mumbai a
Sonam kapoor will you marry me ? I could be your sugar daddy my little darling . -uncle baba tunde - uk a
Aishwarya is the quintessence of Indian womanhood. Sonam et al owe to her grace, purity and beauty. She launched a million orders for O`real. May God bless her. Danesh Patel - - a
The publicity which was generated for Loreal by Aishwarya is unmatched.Loreal is surely smart enough to take such decisions which will benefit the company.Keeping Aishwarya on will do good and enhance company image and sales. -ash - dhanori a
It is so pathetics of news papparazzis like you that you just need a slight to chance to create a mountain of a mole. Aishwarya has been and is still the brand ambassador of l`Oreal since 2002, which makes it six plus years and not three as you noted. Moreover, Aishwarya is part of its international Dream Team, which include Penelope Cruz, Beyonce Knowles, Rachida Barkini and Eva Longoria. Sonam was the most deserving to be the national brand ambassador for l`Oreal, beause her beauty is what l`oreal Signifies - Beauty with Brains and a touch of Regality. Aishwarya`s commercials for l`Oreal are splashed across the globe and not in the pathetic way you want o depict her. L`Oreal has several Brand Ambassador for Nations but not all qualify to be part of its Dream team. ps: Aishwarya and Sonam are quite friends with each other and have a lot of respect for each other. -Bhavdeep Singh Chadha - Delhi a